What is Jerez Fusión?
Jerez Fusión does not treat flamenco as a closed or exclusively traditional art form. Its starting point is quite the opposite: roots as a musical language capable of blending with others.
The festival aims to connect flamenco with jazz, blues, soul, hip-hop, electronic music and other contemporary sounds, keeping Jerez at its cultural heart. The city is more than a backdrop: wineries, venues, cultural spaces, streets and heritage are all part of the experience.
This urban dimension matters. Across four days there will be artistic programming, activities for the general public and meetings for artists, managers, programmers, festivals, agencies, media and music-industry professionals.