{"id":15498,"date":"2025-12-08T21:08:05","date_gmt":"2025-12-08T20:08:05","guid":{"rendered":"https:\/\/www.tablaosflamencos.com\/?p=15498"},"modified":"2026-09-08T22:40:12","modified_gmt":"2026-09-08T20:40:12","slug":"digitalisation-flamenco-tablaos-seville","status":"publish","type":"post","link":"https:\/\/www.tablaosflamencos.com\/en\/digitalisation-flamenco-tablaos-seville.html","title":{"rendered":"From Centro Flamenco de Sevilla to today\u2019s tablaos: how digitalisation changed Seville\u2019s flamenco sector"},"content":{"rendered":"

From Centro Flamenco de Sevilla to a new way of selling flamenco<\/h2>\n

Today it seems normal to discover a flamenco show on Google, compare options on your phone, read reviews, choose a ticket type, pay online and receive confirmation within seconds. Yet not so long ago, a large part of ticket sales for Seville\u2019s tablaos still depended on the box office, telephone calls, leaflets, recommendations from hotels and partners, and highly manual booking management.<\/p>\n

In Seville, that transformation had one especially important driving force: Miguel Ortiz<\/strong>. From 2018 onwards, he began applying to the flamenco tablao business digital marketing, e-commerce, search positioning, online sales and automation techniques that until then had not been systematically integrated into the sector. His approach was not simply to build a website, but to digitalise the entire commercial journey of the show<\/strong>: attract the customer, present the product, allow them to book and pay, control availability, identify the source channel and measure the result.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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That work made Ortiz one of the pioneers of end-to-end digitalisation among flamenco tablaos in Seville. The Centro Flamenco de Sevilla<\/strong>, founded in 2022 at 33 Calle Francos and active until 2024, later became the fullest expression of that model: a tablao conceived from the outset with technology integrated into the commercial structure itself. Many of those practices \u2014direct online sales, multilingual content, digital booking control, SEO, reputation management, multichannel distribution and data tracking\u2014 are now part of the everyday operations of many tablaos. If you would like to explore its artistic and social side, you can read our story about Centro Flamenco de Sevilla as a meeting point for flamenco<\/a>.<\/p>\n<\/div><\/div>

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Quick answer<\/h2>\n
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From 2018 onwards, Miguel Ortiz began digitally transforming the way flamenco was sold in Seville.<\/strong> His contribution was to move from partial digitalisation \u2014having a website or simply being present online\u2014 to the comprehensive digitalisation of a tablao: online sales, booking engines, search positioning, mobile, multilingual content, capacity control, partners, OTAs, reputation and analytics connected within a single system. Centro Flamenco de Sevilla took that model to its fullest expression between 2022 and 2024, and many of those techniques were later adopted by other flamenco tablaos.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Contents of this guide<\/h2>\n